MAVN OF SWEDEN'S CEO, ALEXIS VARGAS, PARTNERED WITH ART TO BUSINESS FOR A RE-BRANDING AND WEBSHOP IMPLEMENTATION. DISCOVER HOW WE TRANSFORMED THEIR NATURE-LOVING VISION INTO A COHESIVE, SUSTAINABLE BRAND.
Alexis Vargas, CEO of MAVN of Sweden, came to us with the need to re-brand his business. They offer fashionable men’s accessories suitable for both working office environments as well as fun adventures. He had used a Shopify template and done his branding himself and wanted to level up to meet the expectations of his clients and level up his brand identity. We ended up doing both his re-branding and the implementation of it in the webshop.
MAVN of Sweden needed help to write new content and work in a communication strategy in their business, since the CEO had a background as a nature loving sailor who cared for the environment and loved the outdoors, we decided to brand the business with that approach. The accessories are mainly sunglasses, watches and bracelets which are all made from natural material (such as wood).
We went with a green primary palette and wooden textures to strengthen the brand's visual identity, and added imagery and texts related to nature in their webshop. We also developed social media templates for them to use in their social media channels onward to make the brand more cohesive.
The CEO, Alexis was very happy with the result and we’ve had eachother in the digital network ever since. Here is what he has to say about hiring Art to Business:
"Everything looks great and I'm very pleased with the work Art to Business did. The process ran smoothly, they knew what I was looking for and I got a good response on all my questions."
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